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Claudia Herbreteau

In 2013, Crown’s No.8 received a makeover with the arrival of a new chef, John Lawson. The brief was to refresh the existing identity to reflect the craft-oriented and produce focused philosophy behind John Lawson’s approach to food.

A series of graphics were developed by immersing leaves in boiling water and baking soda. The flesh of the leaves was then delicately removed with tweezers to reveal their skeleton.

No.8 by John Lawson

Designed with 21-19

Creative Director: Ryan Guppy

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